Question the pitch
We look closely at the products, promises and incentives shaping the feelings economy.
About the magazine
An irreverent magazine for emotionally overanalysed times.
Trickcyclists.com is an intelligent, satirical magazine about modern therapy culture, pop psychology, self-help trends and the commercialisation of emotional wellbeing.
The idea behind the name
We satirise the therapy business, never the people seeking help.
People deserve care, understanding and room to be complicated. Our target is the industry that packages emotional life into neat labels, endless upgrades and confident promises.
We take psychology seriously enough to ask what gets lost when a useful idea becomes a trend, a sales pitch or a personality brand.
What matters here
Sharp writing. Humane aim.
Keep ideas in proportion
A catchy psychological phrase can open a door. It cannot sum up an entire person.
Leave people out of the punchline
Seeking help is human. The business that turns that need into a sales funnel is fair game.